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Ridha Fathima

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BASED ON GENERATION – Classification of Entrepreneurs

1. First Generation Entrepreneurs

  • First generation entrepreneurs are the founders of a business in their family.

  • They do not inherit or continue any existing enterprise.

  • They start the business from scratch with their own ideas, capital, and efforts.

  • They face higher risks because there is no previous business background to support them.

  • They build the foundation of the enterprise through innovation, hard work, and determination.

  • They are also called new entrepreneurs because they create entirely new ventures.

2. Next Generation Entrepreneurs

  • Next generation entrepreneurs are those who take over an already established family business.

  • They continue the enterprise started by their parents or ancestors.

  • Strictly speaking, some people argue that they are not “true” entrepreneurs because they do not start from zero.

  • However, they must introduce innovation, modernization, and new strategies to survive in competitive markets.

  • They are responsible for expanding, improving, and sustaining the existing business.

  • Their main challenge is to maintain the business reputation while adapting to changing market conditions.

3. Classical Entrepreneurs

  • A classical entrepreneur focuses mainly on customers and marketing needs.

  • Their primary goal is maximizing profits and ensuring steady returns.

  • They prefer running self-supporting ventures that generate consistent income.

  • They are less concerned about rapid expansion and more concerned about stable earnings.

  • Business growth is secondary as long as profits continue to flow.

  • They follow traditional business methods and avoid unnecessary risks.

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