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Ridha Fathima

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1.2 Definition of entrepreneurship

  • Entrepreneurship is an economic activity done to earn profit.

  • It means finding new ideas or opportunities in the market.

  • It involves starting and running a business.

  • Entrepreneurship includes creating new products or services.

  • It is done under risk and uncertainty.

  • Profit is earned by proper use of resources.

1.3 Characteristics of Entrepreneurship

  • It is a profit-oriented activity.

  • It starts with identifying an opportunity.

  • It involves taking risk.

  • It requires best use of available resources.

  • It involves decision-making.

  • Innovation is an important part of entrepreneurship Types of Entrepreneurship (a) Innovative Entrepreneurship (b) Imitative Entrepreneurship (c) Fabian Entrepreneurship (d) Drone Entrepreneurship

  • Innovative entrepreneurs introduce new ideas, products, or methods.

  • They create new markets or change existing ones.

  • They find new ways to produce and market products.

  • Their businesses stand out and sometimes create entirely new demand.

  • Examples: Steve Jobs, Bill Gates.

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