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Ridha Fathima

Public·23 members

Definition:Merging (or merger) is the process in which two or more businesses combine to form one single business organization.

Why do businesses merge?

  • To grow bigger.

  • To reduce competition.

  • To increase profits.

  • To share resources and technology.

  • To reach more customers.

🔹 Types of Merging

1. Horizontal Merger

  • Two companies doing the same type of business join together.

  • Example: Two clothing companies combine.

2. Vertical Merger

  • Companies at different stages of production or distribution join.

  • Example: A shoe manufacturer merges with a leather supplier.

3. Conglomerate Merger

  • Companies from completely different businesses merge.

  • Example: A food company merges with an electronics company.

4. Market Extension Merger

  • Similar products, but companies operate in different markets or regions.

  • Example: A bakery in Kerala merges with a bakery chain from Delhi.

5. Product Extension Merger

  • Companies sell related but different products to the same customers.

  • Example: A mobile phone company merges with a headphone company.

    Examples of merge

  • Vodafone Idea Limited

    • Vodafone India + Idea Cellular

    • Formed the telecom company Vi.

  • ExxonMobil

    • Exxon + Mobil

    • Two large oil companies combined into one.

  • Disney and Pixar

    • Disney acquired and integrated Pixar, often discussed alongside major corporate combinations.

  • DowDuPont

    • Dow Chemical + DuPont

    • They merged to create DowDuPont.

      Those are not a merge and why

    • Nike × Louis Vuitton

    • Meta × Ray-Ban

    • Apple × Nike

      why

    • Because they stay as two separate companies. If two companies become one, it is a merger. 

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