Communication Methods
Communication is the process of sending information from a sender to a receiver. There is no single “best” method – the correct choice depends on the situation.
1. Types of Communication Methods
A. Verbal (Oral) Communication
Involves speaking.
Examples:
Face-to-face conversations
Telephone calls
Video conferencing
Meetings and team briefings
B. Written Communication
Involves written messages, often using IT.
Examples:
Business letters
Memos
Reports
Notices/posters
Text messages (SMS)
Emails, social media, intranet messages
C. Visual Communication
Uses images or graphics to communicate.
Examples:
Videos and PowerPoint presentations
Posters
Charts and diagrams
Photographs and cartoons
Choosing the Appropriate Communication Method
Before choosing a method, consider:
Speed – How quickly must the message reach the receiver?
Cost – Is low cost important, or is effectiveness more important?
Message details – Is the message complex or technical?
Leadership style – Democratic leaders prefer two-way communication; autocratic leaders may not.
The receiver – One person or many people?
Written record – Is proof or future reference needed?
Feedback – Is immediate response required?
Verbal Communication
Advantages
Fast way to share information
Immediate feedback
Body language helps understanding
Disadvantages
No permanent record
Not sure everyone understood (especially in big meetings)
Can take longer if discussion continues
Written Communication
Advantages
Permanent record
Useful for complex information
Can be sent to many people
Electronic messages are fast and cheap
Disadvantages
No instant feedback (except some electronic methods)
Risk of information overload (too many emails)
Language may be difficult
No body language
Visual Communication
Advantages
Attractive and interesting
Makes information easier to understand
Simplifies complex ideas
Disadvantages
No feedback
Some people may misinterpret charts or graphs