Contents of a Business Plan
1. Description of the Business
A short introduction about the business.
Includes history (if any) and the main objectives of the business.
2. Products and Services
Explains what the business will sell or provide.
Details of how the product will be made, delivered or improved in the future.
3. The Market
Describes the target market.
Includes:
Total market size
Expected market growth
Target customers
Competitor analysis
Future market changes
Forecasted sales
Also includes market research and marketing strategy.
4. Business Location & Distribution
Explains where the business will operate (shop, factory, online, etc.).
Shows how products or services will reach customers (delivery, online, wholesale, etc.).
5. Organisation Structure & Management
Shows how the business is organised.
Details about managers and employees needed.
Skills and number of workers required.
6. Financial Information
Includes future financial predictions.
Income statements, statements of financial position, and cash-flow forecasts.
Helps show if the business is likely to succeed financially.
How a Business Plan Helps an Entrepreneur
Helps secure finance: Banks and investors want to see a plan before giving money.
Gives direction: Forces the entrepreneur to think about goals and how to reach them.
Identifies risks: Helps understand possible problems and how to deal with them.
Improves decision-making: With clear info on costs, sales, employees, and market.
Monitors progress: The business can compare actual results with the plan.
Attracts investors: Shows that the entrepreneur is serious and organised.
1. Description of the Business
A short introduction about the business.
Includes history (if any) and the main objectives of the business.
2. Products and Services
Explains what the business will sell or provide.
Details of how the product will be made, delivered or improved in the future.
Shows how the business will stay competitive.
3. The Market
Describes the target market.
Includes:
Total market size
Expected market growth
Target customers
Competitor analysis
Future market changes
Forecasted sales
Also includes market research and marketing strategy.
4. Business Location & Distribution
Explains where the business will operate (shop, factory, online, etc.).
Shows how products or services will reach customers (delivery, online, wholesale, etc.).
5. Organisation Structure & Management
Shows how the business is organised.
Details about managers and employees needed.
Skills and number of workers required.
6. Financial Information
Includes future financial predictions.
Income statements, statements of financial position, and cash-flow forecasts.
Helps show if the business is likely to succeed financially.
How a Business Plan Helps an Entrepreneur
Helps secure finance: Banks and investors want to see a plan before giving money.
Gives direction: Forces the entrepreneur to think about goals and how to reach them.
Identifies risks: Helps understand possible problems and how to deal with them.
Improves decision-making: With clear info on costs, sales, employees, and market.
Monitors progress: The business can compare actual results with the plan.
Attracts investors: Shows that the entrepreneur is serious and organised.